Exploring social business strategy

Regular readers know that “prosumerism” – when consumers become actively involved in the creation of the goods and services they consume – is my primary research topic right now. Back in October I wrote about a piece I was working on called Broadcasting yourself: How important is it to YouTube’s Success? One of the key [...]

[Read more →]

I love it when my work and personal life serendipitously collide – as has happened today in a very interesting way.
I’m blessed with having a wonderful 7-month old daughter at home, and her equally wonderful mother taking care of her. The latter has some very strong opinions on parenting, and in particular when companies try [...]

[Read more →]

As I’ve been researching the Facebook engagement metrics, my colleague Alan Majer reminded me about Facebook Lexicon – a cool application that allows you to track “count occurrences of words and phrases on Walls over time.” As I’ve played around with it today, I stumbled onto neat, simple story about how Starbucks has put together [...]

[Read more →]