Exploring social business strategy

As part of my ongoing research, I’ve been paying close attention to developments around Twitter’s “list” feature (launched in October) – “A great way to organize the people you follow and discover new and interesting accounts.” Yesterday I stumbled upon an interesting finding (that has me scratching my ahead a bit) in relation to follower [...]

[Read more →]

Back in March I wrote about a potential framework for how different brands use Twitter. It’s a simple 2 x 2 matrix. On the X-axis I separate out brand and personality centric accounts – basically whether it’s a “real” human or a company / logo. On the Y-axis I separate out broadcast and conversation centric [...]

[Read more →]

Yesterday I talked about how broadcasting – contrary to popular belief – can be a very effective strategy on Twitter. I gave two examples – Amazonmp3 and Whole Recipes – and decided I should provide a few more over the coming weeks. So today I thought I’d highlight another in woot.com, which is a pretty [...]

[Read more →]