Exploring social business strategy

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Kevin Garnett, Wikinomics, The Sports Guy, and the fall of newspapers

April 17th, 2009 · No Comments

I’ve been involved in research tied to the principles of wikinomics for quote some time. Most of the stories that emerge tend to be positive in terms of the transformation taking place, both within the economy and society in general. But there is a definite dark side to it as well – one that I [...]

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Tags: economics · social media · wikinomics

JFK speaks on prosumerism – ask not what you can do for your customers…

January 14th, 2009 · No Comments

Similar to the Intel logo thing, there’s another graphic I like to use to get people thinking about what prosumerism really means – a bit of a play on one of the more famous political speeches of all time:

Think about how dramatic of a mind-shift that could be for many companies – instead of solely [...]

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Tags: marketing · prosumerism · wikinomics

A Prosumer riff on the Intel Logo – Talent Outside, Customer Inside

January 12th, 2009 · 1 Comment

The ideas around prosumerism – particularly around customer co-creation – appear to be becoming ever more popular with companies, even if the term itself isn’t widely used. In addition to the Dilbert example I like to open presentations with (and part II of that series is coming soon), there’s another graphic I like to use [...]

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Tags: marketing · social media · wikinomics

Creating a wikinomics-enabled baby gift (storybook)

January 7th, 2009 · No Comments

Last year I was blessed with the birth of my daughter (now 9 months old), and I wanted to come up with a special gift that both she, and her immediate family could enjoy for years. Given that I was working on some wikinomics-related research, I sat down to think about how I could put [...]

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Tags: other · social media · wikinomics

Is there a Paradox of Wikinomics?

January 6th, 2009 · No Comments

For the last few weeks I’ve spent a fair bit of time thinking about the Keynesian “Paradox of Thrift“, which has become particularly relevant in today’s turbulent economy. As everyone knows by now, one of the driving forces of the problems revealed in 2008 was that consumers took on too much debt. The natural anecdote [...]

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Tags: economics · wikinomics

Will ‘the best athletes make the worst coaches’ apply to social media (and twitter in particular)?

January 5th, 2009 · 2 Comments

There is a long-held belief in professional sports that the best athletes often make the worst coaches. The reason for this is simple – elite performers often have a natural ability to perform that there lesser counterparts do not possess, and in turn they are unable to really understand how to coach and develop their [...]

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Tags: marketing · social media · wikinomics

Welcome to my (sort of) new site

January 2nd, 2009 · No Comments

Hello, and welcome to my new site. For most of the last few years I’ve been active on other websites and communities, most notably wikinomics. While I will continue to do so, this site is going to become the central hub for my activity. For your interest, I have uploaded some of my favorite wikinomics [...]

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Tags: Uncategorized

YouTube Stars: when do prosumers turn into producers?

December 11th, 2008 · No Comments

Regular readers know that “prosumerism” – when consumers become actively involved in the creation of the goods and services they consume – is my primary research topic right now. Back in October I wrote about a piece I was working on called Broadcasting yourself: How important is it to YouTube’s Success? One of the key [...]

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Dealing with backlash in the blogosphere: a personal experience

November 25th, 2008 · No Comments

Last week I wrote about the Motrin Mom fiasco, and then spent a fair bit of time thinking about the best way for a company to respond to the backlash that can so quickly emerge in the blogosphere (My favorite idea was a “You think you have a headache? You should see what we’ve had [...]

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Serendipitous connections: exploring the Motrin Mom Fiasco

November 18th, 2008 · No Comments

I love it when my work and personal life serendipitously collide – as has happened today in a very interesting way.
I’m blessed with having a wonderful 7-month old daughter at home, and her equally wonderful mother taking care of her. The latter has some very strong opinions on parenting, and in particular when companies try [...]

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Tags: Uncategorized