Exploring social business strategy

Last week I wrote about the Motrin Mom fiasco, and then spent a fair bit of time thinking about the best way for a company to respond to the backlash that can so quickly emerge in the blogosphere (My favorite idea was a “You think you have a headache? You should see what we’ve had [...]

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The HP Social Computing Lab has taken an interesting look at the dynamics of crowdsourcing in relation to content consumption. Noting that we are in the midst of an inversion from the traditional model where relatively few people produce content and the majority simply consume it, the authors seek to explore an apparent paradox – [...]

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