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Denisbhancock

the intersection of marketing, economics, and technology

Posts tagged as:

prosumers

Loyal customers vs. prosumers, evangelists vs. influencers (Part 2)

by Denis Hancock on March 30, 2010

Loyal customers vs. prosumers, evangelists vs. influencers (Part 1)

by Denis Hancock on March 26, 2010

A prosumer approach to brand as movement

by Denis Hancock on March 2, 2010

KirtasBooks: a model for incentivizing customer co-creation?

by Denis Hancock on July 15, 2009

Threadless: where 'do no evil' means don't advertise

by Denis Hancock on May 29, 2009

Branding 2.0: Building a better broadcast marketing model

by Denis Hancock on May 11, 2009

A prosumer / co-creation 2 x 2: engagement focus, locus of value creation

by Denis Hancock on April 20, 2009

Contemplating a couple of prosumer /co-creation frameworks

by Denis Hancock on April 14, 2009

JFK speaks on prosumerism – ask not what you can do for your customers…

by Denis Hancock on January 14, 2009

A Prosumer riff on the Intel Logo – Talent Outside, Customer Inside

by Denis Hancock on January 12, 2009

← Previous Entries

  • My favorite posts

    Mitch Joel and the end of conversations

    the incredibly shrinking marcom expense line

    questioning the idea that the customer is in control

    Gladwell, Tipping Points, and Twitter

    Prosumer engagement matrix

    Five phases of Twitter's evolution (now 6 - stay tuned)

  • RSS DBH on Wikinomics.com

    • You don’t have to engage in conversations to succeed on Twitter
    • Questioning the idea that ‘the customer is now in control’
    • Some quirky thoughts on ‘you are not a gadget’ and social production
  • RSS All a twitter

    • denisbhancock: RT: @kyigit - apple's ping is my top pick for 2007 innovation of the year award.
    • denisbhancock: some thoughts on social media, loopt, virgin, and the notion that 'the customer is in control' http://ow.ly/2yJeE
    • denisbhancock: Extreme unbranding - sending a competitors product so someone isn't seen with yours. Featuring snooki. http://ow.ly/2wGqV
  • Tags

    1000 Awesome Things on Twitter advertising blogs branding broadcasting broadcast media business business model business models business strategy canada co-creation collaboration comments communities community conversations costas crowdsourcing Dilbert economics experiences facebook gladwell innovation investing kissinger long tail marketing mashable media NBA Newspapers prosumerism prosumers research social media social networking Sports Guy TechCrunch twitter wikinomics woot youtube zappos
  • interesting articles

    • Social media: Amber Mac's new rules of engagement
    • Top 5 Ways Big Brands are Using Foursquare
    • Treehouselogic's Blog
    • Why Do So Many Companies Suck at Social Media?
    • An Advertising Agency Enters a Consumer-Generated Contest
    • Entrepreneur's Annual 100 Brilliant Ideas - Entrepreneur.com
    • Affiliate Marketing And Its Bad Reputation

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