Exploring social business strategy

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Chris Bosh vs. Kobe Bryant – two very different website approaches

August 12th, 2009 · 3 Comments

As revealed on my wikinomics post that went up this morning, I’m fascinated by the different ways that the NBA, it’s teams, and it’s players are engaging with social media. My hometown team is the Toronto Raptors, and by extension I tend to follow what Chris Bosh – NBA superstar / web 2.0 fanatic – [...]

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Tags: business · marketing · social media

The Memphis Grizzlies (gulp!) are trying my prosumer experiment

August 4th, 2009 · 5 Comments

In early July I published a post on the wikinomics site arguing that if you are an NBA owner looking to save money, you should consider firing your scouting staff. The reasoning was simple – there is an extraordinary network of bright people following the preparations of players for the draft. Many of them share [...]

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Tags: business · wikinomics