Exploring social business strategy

Most media companies are struggling mightily as they search for a business model in the web 2.0 world – a problem exasperated by the fact that may web 2.0 companies (Facebook, Twitter) are facing similar struggles themselves. While it’s clear that there is demand for various content and services, how to actually get paid enough [...]

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Regular readers know that “prosumerism” – when consumers become actively involved in the creation of the goods and services they consume – is my primary research topic right now. Back in October I wrote about a piece I was working on called Broadcasting yourself: How important is it to YouTube’s Success? One of the key [...]

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