Posts tagged as:

marketing

A prosumer approach to brand as movement

by Denis Hancock on March 2, 2010

Branding 2.0: Building a better broadcast marketing model

by Denis Hancock on May 11, 2009

A prosumer / co-creation 2 x 2: engagement focus, locus of value creation

by Denis Hancock on April 20, 2009

The time commitment for social media marketing

by Denis Hancock on March 25, 2009

A Prosumer riff on the Intel Logo – Talent Outside, Customer Inside

by Denis Hancock on January 12, 2009

Will ‘the best athletes make the worst coaches’ apply to social media (and twitter in particular)?

by Denis Hancock on January 5, 2009

Wikinomics hits the consulting business: $39.95 a month for Zappos Insights

by Denis Hancock on December 15, 2008

Dealing with backlash in the blogosphere: a personal experience

by Denis Hancock on November 25, 2008

Starbucks: tracking a wikinomics-enabled marketing success story

by Denis Hancock on November 13, 2008

Exploring fan and group engagement on Facebook

by Denis Hancock on November 11, 2008

← Previous Entries

Next Entries →