Exploring social business strategy

The concept of the long tail has many links with the ideas behind wikinomics and mass collaboration. However, throughout my ongoing research, I’ve started to question whether the long tail is actually as important to the future of certain businesses as many people now commonly believe. One that I’ve  been particularly focused on is YouTube [...]

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The Harvard Business Review recently published an interesting article called “Should You Invest in the Long Tail?” – to summarize the findings the answer would be a definitive “no”, which is based on a detailed analysis of sales data in relation to DVD rentals and digital music sales. Author Anita Elberse goes on to argue [...]

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