Exploring social business strategy

Consider the following two sentences:
You are an excellent salesperson on Twitter.
You are a very persuasive person on Twitter.
Now I haven’t done a scientific study on this by any means, but I have been exploring a number of stories about Twitter users lately, and I have generated a significant amount of discussion around my previous two [...]

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Yesterday’s post proved a few important things to me. One, when someone like Chris Brogan re-tweets you it can drive a lot of thoughtful activity on your site. Two, because of #1, if you think that a conversation might get started don’t put up the post / tweet about it and then head off for [...]

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So I’ve been thinking about how Gladwell’s Tipping point – and particularly the 80/20 rule, where the 20% doing most of the work are broken out into connectors, mavens, and salesmen – might apply to Twitter. I’m of two minds on this. On one hand, I was trying to construct an argument that beyond a [...]

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