Exploring social business strategy

I spend most of my working life researching how collaborative technologies – particularly social media – are impacting business strategy. My academic background is in economics. So when The Economist does a special report on something like social networking, it always gets my attention. And as with most articles in the publication, I always find [...]

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A couple of months ago, buried deep within a post about the Memphis Grizzlies’ prosumer experiment, I made reference to how the experience of “Snakes on a Plane” using an innovative social media marketing experiment, and then failing to put butts in the seats, was being misread. In short, people seemed to jump to the [...]

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I’ve been coming across a lot of different lists of social media predictions for the coming year. One of the things that jumps off the screen is how remarkably similar they are, with messages like “focus on people, not consumers”, “it’s all about conversations”, convergence / cross-platform offerings, etc. I initially nodded along with most [...]

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As I discussed in my last post, I’m intrigued about the idea of exploring how customers engage with brands on Facebook. I’ve started compiling some data with the hope of coming up with some interesting metrics. While there are still a lot of details to iron out, I thought I’d toss up a few ideas [...]

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For years marketers have been hearing the famous quote that “advertising on TV is like admitting you don’t know who your customers are.” In this light, diverting such ad spend towards things like Facebook seems like a compelling alternative. However, I’m increasingly thinking that “advertising on Facebook is like admitting you don’t know who your [...]

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