Exploring social business strategy

A little while ago I wrote a two-part series called “Looking into the blogosphere through a sporting lens” (part 2 is here). The purpose of the series was to look at some questions underlying a Costas Now program, which itself was supposed to be an insightful look at the role of the blogosphere in relation [...]

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For the last couple of weeks the blogosphere has been abuzz about a little piece that was on Costas Now. On the program a professional athlete (Braylen Edwards), the creator of a Deadspin (Will Leitch, representing the blogosphere), well-respected TV sports commentator (and host) Bob Costas, and Pulitzer Prize winning writer (and creator of Friday [...]

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