Exploring social business strategy

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Could media companies add a VIP "room" to their conversations?

June 4th, 2009 · 1 Comment

I spend a lot of time reading the comments section in numerous articles, for one reason and one reason only – it’s kind of part of my job. I generally hate it, and find it a waste of time – as they are often riddled with inarticulate responses that have not been well thought out, [...]

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Tags: social media

A potential framework for how different brands are using Twitter

March 13th, 2009 · 11 Comments

A few months ago I got a lot of great responses in relation to my “quest” to connect how people use Twitter, with the concepts Malcolm Gladwell laid out in the Tipping Point (see here and here). While progress has been stalled on this front (even though I’m convinced that there’s enough data out there [...]

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Tags: marketing · social media

Surprise: Another journalist hates the blogosphere

August 21st, 2008 · No Comments

It seems that hardly a day passes without a journalist trashing the blogosphere – and for some reason it tends to happen most often when someone is writing about sports. Christie Blatchford is among the most recent – see “I’m not blogging this, mark my words” on the Globe and Mail website. While I’ve written [...]

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Looking into the blogosphere through a sporting lens: part I

May 20th, 2008 · No Comments

For the last couple of weeks the blogosphere has been abuzz about a little piece that was on Costas Now. On the program a professional athlete (Braylen Edwards), the creator of a Deadspin (Will Leitch, representing the blogosphere), well-respected TV sports commentator (and host) Bob Costas, and Pulitzer Prize winning writer (and creator of Friday [...]

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