Exploring social business strategy

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Is topix REALLY becoming the local, online watering hole?

March 5th, 2010 · 2 Comments

TechCrunch had an interesting article yesterday on Topix. The central message was that it had quietly become the “local watering hole” for small towns, as evidenced by the total comments on the site (now in the 100 M range).  It then went on to make the claim that the reason people like myself haven’t been [...]

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Tags: marketing · social media

Stigmergy, community building, and social media

November 27th, 2009 · 1 Comment

On Monday my colleague Naumi Haque sent me a link to an interesting article by Professor Francis Heylighen titled “Why is Open Access Development is so successful? Stigmergic organization and the economics of information“. It provides a great overview of open access / self-organizing systems in relation to traditional economic theory, but the part I [...]

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Tags: economics · social media

Dealing with backlash in the blogosphere: a personal experience

November 25th, 2008 · No Comments

Last week I wrote about the Motrin Mom fiasco, and then spent a fair bit of time thinking about the best way for a company to respond to the backlash that can so quickly emerge in the blogosphere (My favorite idea was a “You think you have a headache? You should see what we’ve had [...]

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Is that gemeinschaft uncomfortable in your geshellschaft?

May 21st, 2008 · No Comments

I had the pleasure of being on a blogger panel with Sean Moffitt last week, who (among other things) is the author of the always insightful Buzz Canuck blog – a must read for people interested in word of mouth marketing and developing “wiki brands”. I think wikinomics readers might find his May 16th post [...]

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