Most media companies are struggling mightily as they search for a business model in the web 2.0 world – a problem exasperated by the fact that may web 2.0 companies (Facebook, Twitter) are facing similar struggles themselves. While it’s clear that there is demand for various content and services, how to actually get paid enough [...]
Can media companies learn from dating and poker sites?
June 11th, 2009 · 1 Comment
Tags: business · marketing · social media
A prosumer / co-creation 2 x 2: engagement focus, locus of value creation
April 20th, 2009 · 1 Comment
I’ve been looking at a variety of potential frameworks in relation to the topic of prosumerism / customer co-creation. I linked to a couple last week, and have developed a few of my own over the past few years, but I continue to find 2 x 2s to be an interesting way to explore the [...]
Tags: marketing · prosumerism · social media · wikinomics
