Exploring social business strategy

In early July I published a post on the wikinomics site arguing that if you are an NBA owner looking to save money, you should consider firing your scouting staff. The reasoning was simple – there is an extraordinary network of bright people following the preparations of players for the draft. Many of them share [...]

[Read more →]

I’m currently prepping for a presentation on Prosumerism to be delivered in May, which means I’m knee-deep in various frameworks related to the topic. Below are the two I’m focused on right now – the first from OMC Group Insight, and the second from Gary Hayes. Not much to say about them yet, but I [...]

[Read more →]

Much of the research I am doing for nGenera’s Marketing & Sales 2.0 program is focused on what we call prosumerism. While I’m sure some eyes will roll in reference to yet another buzzword, I find it to be a useful one. It describes the process by which customers are becoming actively involved in the [...]

[Read more →]

The sub-title for wikinomics is how mass collaboration changes everything, which naturally creates the visual of an enormous amount of people working together towards a common end. In turn, it is hardly a surprise that if you look up wikinomics on Amazon, one the books it is most commonly purchased with is Surowiecki’s The Wisdom [...]

[Read more →]