Exploring social business strategy

I spend most of my working life researching how collaborative technologies – particularly social media – are impacting business strategy. My academic background is in economics. So when The Economist does a special report on something like social networking, it always gets my attention. And as with most articles in the publication, I always find [...]

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I was just reading about the Trouble at Twitter – how U.S. visitors were down 8% in October – on Tech Crunch. The CEO mentions that they’re hoping a “slew” (currently a couple) of new features will help revive growth on the site – such as the retweet button, lists, and geolocation features. It very [...]

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I’ve found there to be some common threads across many (I believe the majority) of the discussions about the “right way” to use social media. You might recognize some of them – it’s about conversations, not broadcasts; it’s about engaging with people, not trying to sell to them; you need to humanize the brand – [...]

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