Exploring social business strategy

In most cases, getting something for free is preferable to paying for it. But now always. One example I’ve always found intriguing on this front is online dating sites. If you’re (say) a very attractive female, it’s HIGHLY likely that you will be inundated with messages from potential suitors. But by making the suitors pay [...]

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I spend a lot of time reading the comments section in numerous articles, for one reason and one reason only – it’s kind of part of my job. I generally hate it, and find it a waste of time – as they are often riddled with inarticulate responses that have not been well thought out, [...]

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There’s a fantastic story on TechRadar today about “The Secret behind Threadless’ Success“. Like many other Web 2.0 success stories, the whole thing started as a hobby and almost accidently turned into a thriving business – with crowdsourcing shifting from something they were “unknowingly” doing to the center of their entire strategy. As co-founder Jake [...]

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So… I wasn’t expecting to see this today. For those of you unfamiliar with Canada, Canadian Tire is basically a hardware store turned department store, and their current tag line is “For days like today.” Apparently, “days like today” no longer include days where someone might want to buy something from them online. This image [...]

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“There are management consulting firms that charge really high rates. We wanted to come up with something that’s accessible to almost any business.”
This quote will ring true for many different people that have employed management consulting firms. In the worst cases, it appears that certain types of such companies merely send people in to work [...]

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The Harvard Business Review recently published an interesting article called “Should You Invest in the Long Tail?” – to summarize the findings the answer would be a definitive “no”, which is based on a detailed analysis of sales data in relation to DVD rentals and digital music sales. Author Anita Elberse goes on to argue [...]

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