Exploring social business strategy

I spend most of my working life researching how collaborative technologies – particularly social media – are impacting business strategy. My academic background is in economics. So when The Economist does a special report on something like social networking, it always gets my attention. And as with most articles in the publication, I always find [...]

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Yesterday I talked about how broadcasting – contrary to popular belief – can be a very effective strategy on Twitter. I gave two examples – Amazonmp3 and Whole Recipes – and decided I should provide a few more over the coming weeks. So today I thought I’d highlight another in woot.com, which is a pretty [...]

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