Exploring social business strategy

I do research for a living. A lot of it tends to centre on the Web 2.0. And the Chairman of my research group wrote Wikinomics. So I spend quite a bit of time out looking for new companies and business models, with a particularly keen eye for things that are “opening up”. But to [...]

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In early July I published a post on the wikinomics site arguing that if you are an NBA owner looking to save money, you should consider firing your scouting staff. The reasoning was simple – there is an extraordinary network of bright people following the preparations of players for the draft. Many of them share [...]

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I’ve been looking at a variety of potential frameworks in relation to the topic of prosumerism / customer co-creation. I linked to a couple last week, and have developed a few of my own over the past few years, but I continue to find 2 x 2s to be an interesting way to explore the [...]

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I’ve been involved in research tied to the principles of wikinomics for quote some time. Most of the stories that emerge tend to be positive in terms of the transformation taking place, both within the economy and society in general. But there is a definite dark side to it as well – one that I [...]

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The concept of the long tail has many links with the ideas behind wikinomics and mass collaboration. However, throughout my ongoing research, I’ve started to question whether the long tail is actually as important to the future of certain businesses as many people now commonly believe. One that I’ve  been particularly focused on is YouTube [...]

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I’ve been doing research tied to the Web 2.0 (and it’s various buzzword predecessors) for the better part of the last decade. Throughout this time, I’ve been involved in regular and ongoing debates between two opposing points of view:
1. Context is King
2. Content is King
I’ve I go back far enough, I can recall a previous [...]

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Similar to the Intel logo thing, there’s another graphic I like to use to get people thinking about what prosumerism really means – a bit of a play on one of the more famous political speeches of all time:

Think about how dramatic of a mind-shift that could be for many companies – instead of solely [...]

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The ideas around prosumerism – particularly around customer co-creation – appear to be becoming ever more popular with companies, even if the term itself isn’t widely used. In addition to the Dilbert example I like to open presentations with (and part II of that series is coming soon), there’s another graphic I like to use [...]

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Much of the research I am doing for nGenera’s Marketing & Sales 2.0 program is focused on what we call prosumerism. While I’m sure some eyes will roll in reference to yet another buzzword, I find it to be a useful one. It describes the process by which customers are becoming actively involved in the [...]

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Last year I was blessed with the birth of my daughter (now 9 months old), and I wanted to come up with a special gift that both she, and her immediate family could enjoy for years. Given that I was working on some wikinomics-related research, I sat down to think about how I could put [...]

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