Exploring social business strategy

… of that “not accessing technology in any way” kind. Will be back in mid-July.

[Read more →]

Hello, and welcome to my new site. For most of the last few years I’ve been active on other websites and communities, most notably wikinomics. While I will continue to do so, this site is going to become the central hub for my activity. For your interest, I have uploaded some of my favorite wikinomics [...]

[Read more →]

“There are management consulting firms that charge really high rates. We wanted to come up with something that’s accessible to almost any business.”
This quote will ring true for many different people that have employed management consulting firms. In the worst cases, it appears that certain types of such companies merely send people in to work [...]

[Read more →]

Regular readers know that “prosumerism” – when consumers become actively involved in the creation of the goods and services they consume – is my primary research topic right now. Back in October I wrote about a piece I was working on called Broadcasting yourself: How important is it to YouTube’s Success? One of the key [...]

[Read more →]

With pretty much everyone now agreeing we are at least in a recession, investors have been looking back in history to identify the types of investments that do well in tough times. Movie theatres almost always rise to the top – and I can personally say I’m betting on this pattern repeating itself again. However, [...]

[Read more →]

Last week I wrote about the Motrin Mom fiasco, and then spent a fair bit of time thinking about the best way for a company to respond to the backlash that can so quickly emerge in the blogosphere (My favorite idea was a “You think you have a headache? You should see what we’ve had [...]

[Read more →]

I love it when my work and personal life serendipitously collide – as has happened today in a very interesting way.
I’m blessed with having a wonderful 7-month old daughter at home, and her equally wonderful mother taking care of her. The latter has some very strong opinions on parenting, and in particular when companies try [...]

[Read more →]

As I’ve been researching the Facebook engagement metrics, my colleague Alan Majer reminded me about Facebook Lexicon – a cool application that allows you to track “count occurrences of words and phrases on Walls over time.” As I’ve played around with it today, I stumbled onto neat, simple story about how Starbucks has put together [...]

[Read more →]

As I discussed in my last post, I’m intrigued about the idea of exploring how customers engage with brands on Facebook. I’ve started compiling some data with the hope of coming up with some interesting metrics. While there are still a lot of details to iron out, I thought I’d toss up a few ideas [...]

[Read more →]

For years marketers have been hearing the famous quote that “advertising on TV is like admitting you don’t know who your customers are.” In this light, diverting such ad spend towards things like Facebook seems like a compelling alternative. However, I’m increasingly thinking that “advertising on Facebook is like admitting you don’t know who your [...]

[Read more →]