Exploring social business strategy

One of my primary research areas right now is “prosumerism” (think: producer + consumer = prosumer), which we use to describe what many people call customer co-creation: getting customers actively engaged in the innovation around, and creation of, the products and services they consume. One of the biggest questions in the space is around business [...]

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There’s a fantastic story on TechRadar today about “The Secret behind Threadless’ Success“. Like many other Web 2.0 success stories, the whole thing started as a hobby and almost accidently turned into a thriving business – with crowdsourcing shifting from something they were “unknowingly” doing to the center of their entire strategy. As co-founder Jake [...]

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The proper metrics for social media have always been difficult to pin down, but I think there’s been an interesting cycle that’s emerged over the last few years. Before twitter exploded in popularity, comment counts on blogs were often used as a crude measure of community engagement  – the number of people willing to take [...]

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Have to give props to my colleague Ian Da Silva for finding this, which is a blend of my two favorite research topics right now – Prosumerism (getting “customers” directly involved in the creation process) and Twitter – TwitShirts. If you opt in via the website, any of your wonderful tweets can be purchased as [...]

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I’ve been looking at a variety of potential frameworks in relation to the topic of prosumerism / customer co-creation. I linked to a couple last week, and have developed a few of my own over the past few years, but I continue to find 2 x 2s to be an interesting way to explore the [...]

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I’m currently prepping for a presentation on Prosumerism to be delivered in May, which means I’m knee-deep in various frameworks related to the topic. Below are the two I’m focused on right now – the first from OMC Group Insight, and the second from Gary Hayes. Not much to say about them yet, but I [...]

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Similar to the Intel logo thing, there’s another graphic I like to use to get people thinking about what prosumerism really means – a bit of a play on one of the more famous political speeches of all time:

Think about how dramatic of a mind-shift that could be for many companies – instead of solely [...]

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