Exploring social business strategy

Exploring social business strategy header image 1

About Me

My name is Denis Hancock. “B” is my middle initial, which is included because of a long-time fascination with Johnny B. Goode has become fairly ubiquitous in how I present myself for no other reason than denishancock was already taken when I got my first email address.

I am the Executive Editor at nGenera Insight, the company behind (among other things) Wikinomics: How Mass Collaboration Changes Everything. We offer a variety of syndicated research programs focused on how the Web 2.0 effects different aspects of organizational strategy, and my particular focus is in the Marketing area (I double as the Marketing 2.0 program manager) Previously I have been a Senior Branding Analyst at Cara Operations, and a Financial Analyst at Gluskin Sheff + Associates (the latter as a co-op student many moons ago).

My academic background is in economics. In 2008 I completed my MA in Economics from the University of Toronto. I also have a BA in Economics and Financial Management from Wilfrid Laurier University, and studied Transition Economics at the University of Amsterdam.

Easiest ways to reach me:

twitter: denisbhancock

email: denisbhancock @ (gmail or hotmail) .com

1 Comment

1 response so far ↓

  • 1 Phil Hood // Apr 29, 2009 at 1:54 pm

    Dennis,
    Great blog. I particularly like the Locus of Value/Wisdom of Crowds 2 x 2 and plan to use it with a client.
    All the best,
    Phil Hood

Leave a Comment