Exploring social business strategy

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Entries from November 2009

Localbacon: improving the customer experience by making them pay

November 30th, 2009 · No Comments

In most cases, getting something for free is preferable to paying for it. But now always. One example I’ve always found intriguing on this front is online dating sites. If you’re (say) a very attractive female, it’s HIGHLY likely that you will be inundated with messages from potential suitors. But by making the suitors pay [...]

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Tags: business · economics · social media

Stigmergy, community building, and social media

November 27th, 2009 · 1 Comment

On Monday my colleague Naumi Haque sent me a link to an interesting article by Professor Francis Heylighen titled “Why is Open Access Development is so successful? Stigmergic organization and the economics of information“. It provides a great overview of open access / self-organizing systems in relation to traditional economic theory, but the part I [...]

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Tags: economics · social media

The Sports Guy, using statistics, and the gambler’s fallacy

November 20th, 2009 · No Comments

Today my favorite writer – The Sports Guy – wrote an excellent column about Bill Belichick’s “reckless” call to go for it on 4th and 2 when his team was up by 6, on their own 28 yard line, with just over 2 minutes left to play. Much of the article goes into great detail [...]

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Tags: economics

Twitter popularity and Marvel Comics: an interesting difference between follower and list counts

November 20th, 2009 · No Comments

As part of my ongoing research, I’ve been paying close attention to developments around Twitter’s “list” feature (launched in October) – “A great way to organize the people you follow and discover new and interesting accounts.” Yesterday I stumbled upon an interesting finding (that has me scratching my ahead a bit) in relation to follower [...]

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Tags: business · social media

Twitter, and the challenge of innovating while having an open API

November 12th, 2009 · No Comments

I was just reading about the Trouble at Twitter – how U.S. visitors were down 8% in October – on Tech Crunch. The CEO mentions that they’re hoping a “slew” (currently a couple) of new features will help revive growth on the site – such as the retweet button, lists, and geolocation features. It very [...]

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Tags: social media