Exploring social business strategy

Every once in awhile I come across a story that, while interesting, makes absolutely no sense to me. Outvesting, which I discovered through Springwise, is just such a story. What the site has managed to do is raise $5,000 in seed capital, through 100 donations of $50 each, for a yet-unchosen Irish start-up to use. [...]

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A couple of months ago, buried deep within a post about the Memphis Grizzlies’ prosumer experiment, I made reference to how the experience of “Snakes on a Plane” using an innovative social media marketing experiment, and then failing to put butts in the seats, was being misread. In short, people seemed to jump to the [...]

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