Exploring social business strategy

Back in March I wrote about a potential framework for how different brands use Twitter. It’s a simple 2 x 2 matrix. On the X-axis I separate out brand and personality centric accounts – basically whether it’s a “real” human or a company / logo. On the Y-axis I separate out broadcast and conversation centric [...]

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I’ve been doing quite a few presentations on Twitter lately, and in each one I admit I’m still on the fence about the whole thing. At it’s best, I find it to be a very useful source for finding information I would otherwise have never located. But at the same time, I’m frustrated by the [...]

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Yesterday the Globe and Mail had a story about how the wealth of Canadian households had rebounded last quarter, after declines for most of the last year. While this is seen as positive news in regards to our economic health, I believe there’s an important element the report leaves out – wealth of Canadian households [...]

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Yesterday I talked about how broadcasting – contrary to popular belief – can be a very effective strategy on Twitter. I gave two examples – Amazonmp3 and Whole Recipes – and decided I should provide a few more over the coming weeks. So today I thought I’d highlight another in woot.com, which is a pretty [...]

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I’ve found there to be some common threads across many (I believe the majority) of the discussions about the “right way” to use social media. You might recognize some of them – it’s about conversations, not broadcasts; it’s about engaging with people, not trying to sell to them; you need to humanize the brand – [...]

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I’m working on a new presentation about Twitter that’s going to be delivered in a couple of weeks. The first few slides are about what I’m calling the phases of Twitter’s evolution (based on my experience with it) – the types of discussion that seemed most relevant to understanding the platform at various junctures, and [...]

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Every year I join about a dozen high school buddies and head out on an NFL roadie. Every year it’s a different team – with New England, Green Bay, Cincinnati, and Indianapolis being among the most recent destinations. Many of the tickets are VERY hard to get – particularly when you’re angling for a dozen [...]

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