Exploring social business strategy

Have to give props to my colleague Ian Da Silva for finding this, which is a blend of my two favorite research topics right now – Prosumerism (getting “customers” directly involved in the creation process) and Twitter – TwitShirts. If you opt in via the website, any of your wonderful tweets can be purchased as a t-shirt by other people that want to wear your thoughts on their sleeve, er, chest. If somebody buys it, you get $1 – and of course there is a handy Twitshirt tool you can drag into your toolbar to expediate your own purchases, if you so desire. Just a fun application for those that might want to give one of the people they follow the ultimate Re-Tweet… I’ll give my first shot at a twitshirtable tweet shortly. Be kind .