Exploring social business strategy

If you start a new business, it is likely to fail – and one of the main reasons is that it can be so difficult (and expensive) for small upstarts to get the word out to enough people to make a real go of it. In turn, it’s always great to hear about newish companies that are finding a way to leverage tools like Twitter to reach their customers for free – and it’s even better when you can see some actual numbers behind the experiments. Naked Pizza – a New Orleans healthful Pizza shop that’s backed by Mark Cuban – is one such story, having tested a Twitter-exclusive promotion on April 23rd that led to no less than 15% of that day’s business. You can read all about it here.

It’s easy to lose sight of it, but the ability for companies large and small a like to reach out directly to customers – for free- is a rather transformational change to underlying marketing models. And companies like Naked Pizza that show just how powerful the platform can be is #295 of the things I find awesome about Twitter (and yes, I’m applying the numbers at random ).