Exploring social business strategy

There’s a fantastic story on TechRadar today about “The Secret behind Threadless’ Success“. Like many other Web 2.0 success stories, the whole thing started as a hobby and almost accidently turned into a thriving business – with crowdsourcing shifting from something they were “unknowingly” doing to the center of their entire strategy. As co-founder Jake [...]

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The proper metrics for social media have always been difficult to pin down, but I think there’s been an interesting cycle that’s emerged over the last few years. Before twitter exploded in popularity, comment counts on blogs were often used as a crude measure of community engagement  – the number of people willing to take [...]

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Have to give props to my colleague Ian Da Silva for finding this, which is a blend of my two favorite research topics right now – Prosumerism (getting “customers” directly involved in the creation process) and Twitter – TwitShirts. If you opt in via the website, any of your wonderful tweets can be purchased as [...]

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If you start a new business, it is likely to fail – and one of the main reasons is that it can be so difficult (and expensive) for small upstarts to get the word out to enough people to make a real go of it. In turn, it’s always great to hear about newish companies [...]

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In homage to the amazing success of 1,000 Awesome Things (great job Neil – and you were awesome on the panel at our conference two weeks ago!), I thought I’d start profiling 1,000 Awesome Things that are happening on Twitter as I continue to explore how different people, companies, and other organizations are using the [...]

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Check out the original at www.dilbert.com.

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Yesterday I wrote fairly extensively about Whole Food’s presence on Twitter, making regular references back to the 2×2 Twitter Brand Engagement Matrix I’d developed a few weeks ago when discussing their many different accounts. Another company I’ve been looking at fairly extensively is Dell, which has roughly 50 different accounts operating on Twitter. As part [...]

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Readers of the Wikinomics blog may recall that once upon a time I was quite the Dilbert Mash Up artist. Or at least quite a regular Dilbert Mash Up artists. I sort of  fell off the wagon for awhile, but thought it was time to get back on the bus before the plane took off. [...]

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As I’ve mentioned before, I’m in the middle of doing some fairly extensive research on how different brands are using Twitter – and I’ve been using what I find to be an interesting 2 x 2 to break out four types of approaches. To continue with this research, I’ve started delving into how different companies [...]

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I’m preparing to take part in a Branding 2.0 panel on Wednesday, and for such events I like to try to come with a perspective that’s slightly different than what people expect. In turn, the short version of my position for this discussion is as follows:
Branding 2.0 is about leveraging the web 2.0 to deeply [...]

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