I’m currently prepping for a presentation on Prosumerism to be delivered in May, which means I’m knee-deep in various frameworks related to the topic. Below are the two I’m focused on right now – the first from OMC Group Insight, and the second from Gary Hayes. Not much to say about them yet, but I think both are very helpful in trying to articulate what’s going on in the prosumer / co-creation space.
1. Eight Styles of Firm Co-Creation (From OMC Group Insight).
2. The Myth of Web 2.0 Non-Participation (From Gary Hayes).
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