Exploring social business strategy

A few days ago I wrote about the subject of NBA players tweeting at halftime, and speculated that the differing situations – in terms of players involved, coaching styles, etc. – might be a canary in the coal mine for how different corporations look at the idea of employees engaging on Twitter. With that still [...]

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I’ve just been working through a very interesting report by Michael A. Stelzner (sponsored by the social media success summit) called How Marketers are using social media to grow their businesses. The data I found the most interesting was around time commitment, which is broken down into two key charts. The first is a graph [...]

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As I work on my Twitter case study (highlighting how different brands are leveraging the platform, tied to the 2 x2 I wrote about a little while ago), I’m becoming ever more intrigued by the different ways different people use the platform. With that on my mind, I found the difference between the messages in [...]

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Many companies have been struggling with whether (and/or how) to deal with employees using social media during “working hours”. In the National Basketball Association (NBA), the prime working hours are game time -when all of the athletes should be acutely focused on helping my fantasy basketball team win the task at hand. In turn, the [...]

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A few months ago I got a lot of great responses in relation to my “quest” to connect how people use Twitter, with the concepts Malcolm Gladwell laid out in the Tipping Point (see here and here). While progress has been stalled on this front (even though I’m convinced that there’s enough data out there [...]

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