The concept of the long tail has many links with the ideas behind wikinomics and mass collaboration. However, throughout my ongoing research, I’ve started to question whether the long tail is actually as important to the future of certain businesses as many people now commonly believe. One that I’ve been particularly focused on is YouTube [...]
Entries from February 2009
Does the long tail on YouTube really matter?
February 25th, 2009 · 2 Comments
Tags: social media · wikinomics
Context as the Benevolent King of Media?
February 12th, 2009 · No Comments
I’ve been doing research tied to the Web 2.0 (and it’s various buzzword predecessors) for the better part of the last decade. Throughout this time, I’ve been involved in regular and ongoing debates between two opposing points of view:
1. Context is King
2. Content is King
I’ve I go back far enough, I can recall a previous [...]
Tags: chTONGUEeek · economics · social media · wikinomics
Twitter as a broadcast media platform
February 5th, 2009 · 1 Comment
So I’m working on a new piece of research that is tentatively titled “Twitter as a broadcast media platform.” The basic angle is that while everybody is talking about Twitter as an exciting social media platform, I sense there are a lot more “broadcast-type” characteristics than many people currently realize. Here’s a short blurb on [...]
Tags: economics · marketing · social media
When "good" content meets Reddit, good things happen
February 3rd, 2009 · No Comments
As I’ve mentioned a few times on here, chTONGUEeek is one of the fun little side projects I’m working on. We’re pretty excited today as traffic is trending to shatter the previous daily record (based on this post) – in fact, if things keep up, we’ll get more visitors today than we’ve had in the [...]
Tags: chTONGUEeek · social media