Similar to the Intel logo thing, there’s another graphic I like to use to get people thinking about what prosumerism really means – a bit of a play on one of the more famous political speeches of all time:
Think about how dramatic of a mind-shift that could be for many companies – instead of solely focusing on being a producer / creator of value for others to consume, you become a platform that enables customers to create value for each other. There’s lots of interesting examples of this is the Web 2.0 space, but the idea also plays very well in the “real” world…
