Exploring social business strategy

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Entries from December 2008

Wikinomics hits the consulting business: $39.95 a month for Zappos Insights

December 15th, 2008 · No Comments

“There are management consulting firms that charge really high rates. We wanted to come up with something that’s accessible to almost any business.”
This quote will ring true for many different people that have employed management consulting firms. In the worst cases, it appears that certain types of such companies merely send people in to work [...]

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YouTube Stars: when do prosumers turn into producers?

December 11th, 2008 · No Comments

Regular readers know that “prosumerism” – when consumers become actively involved in the creation of the goods and services they consume – is my primary research topic right now. Back in October I wrote about a piece I was working on called Broadcasting yourself: How important is it to YouTube’s Success? One of the key [...]

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In recessionary times, are virtual worlds the new movie theatres?

December 8th, 2008 · No Comments

With pretty much everyone now agreeing we are at least in a recession, investors have been looking back in history to identify the types of investments that do well in tough times. Movie theatres almost always rise to the top – and I can personally say I’m betting on this pattern repeating itself again. However, [...]

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