Exploring social business strategy

Last week I wrote about the Motrin Mom fiasco, and then spent a fair bit of time thinking about the best way for a company to respond to the backlash that can so quickly emerge in the blogosphere (My favorite idea was a “You think you have a headache? You should see what we’ve had [...]

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I love it when my work and personal life serendipitously collide – as has happened today in a very interesting way.
I’m blessed with having a wonderful 7-month old daughter at home, and her equally wonderful mother taking care of her. The latter has some very strong opinions on parenting, and in particular when companies try [...]

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As I’ve been researching the Facebook engagement metrics, my colleague Alan Majer reminded me about Facebook Lexicon – a cool application that allows you to track “count occurrences of words and phrases on Walls over time.” As I’ve played around with it today, I stumbled onto neat, simple story about how Starbucks has put together [...]

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As I discussed in my last post, I’m intrigued about the idea of exploring how customers engage with brands on Facebook. I’ve started compiling some data with the hope of coming up with some interesting metrics. While there are still a lot of details to iron out, I thought I’d toss up a few ideas [...]

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For years marketers have been hearing the famous quote that “advertising on TV is like admitting you don’t know who your customers are.” In this light, diverting such ad spend towards things like Facebook seems like a compelling alternative. However, I’m increasingly thinking that “advertising on Facebook is like admitting you don’t know who your [...]

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The sub-title for wikinomics is how mass collaboration changes everything, which naturally creates the visual of an enormous amount of people working together towards a common end. In turn, it is hardly a surprise that if you look up wikinomics on Amazon, one the books it is most commonly purchased with is Surowiecki’s The Wisdom [...]

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